With a significant percentage of consumers being online, digital marketing is the way to go for your business to be successful. If you want your brand to stay relevant while building a stable reputation, a holistic digital marketing campaign is what you need. This will help you not only reach out to potential target consumers but also stay connected with your pre-existing consumer base. However, for successful campaigns, steer clear of these digital marketing mistakes.

• Your brand doesn’t have a blog
  You probably already have a website for your business. While it’s a good way to market your brand online, you are not utilizing its full potential without a blog section. Having blog content that provides consumers with valuable information will help establish your brand as a trusted industry leader and communicate your brand’s personality and voice to existing and potential consumers. What you can do : If you already have a website, expand it to include a blog section, or create a microsite that has all your blog content. Make sure that blogs are related to your industry and add guest posts and interviews from experts in your domain. Moreover, optimize the blog content for search engines to ensure your blogs show up more on search results, helping you to grab more attention from prospects.

• You have not set any goals for digital marketing initiatives
  You have set aside a budget for your digital marketing campaign and all the deliverables are ready; however, if you have not set any targets, your campaign may fail to get you any substantial results. Creating a marketing campaign with no focus is one of the most common digital marketing mistakes to avoid. When you don’t set any goals, you will not know if your campaign is driving any success. Thus, you may not be able to determine if you need to work harder in certain areas of marketing. What you can do : Before you begin your campaign, set goals that are relevant to what you want to achieve. Your goals can include any or all of these – Do you want to achieve a certain number of leads or clicks on your campaign? What numbers are you looking to track? Have you set a limit on the budget and resources for the campaign from the profitability perspective? Have you decided a timeline that will help you understand the viability of your campaign? Finally, set up key performance indicators (KPIs) to meet these goals.

• You have not set up your business for local search
  Local search is a handy tool used by consumers to find addresses, reviews, and ratings of a business. A majority of the consumers these days use local search to discover new businesses. So, if your business or brand is not showing up on their search results page, you are missing out on potential consumers to competitors in your area. Not showing up where your consumers are located is a major digital marketing mistake to avoid. What you can do : Leverage local search by optimizing your website with local search phrases and keywords and incorporate location-based keywords into your website copies. Furthermore, if your business is located in different regions or cities, make sure you have location-specific landing pages. You can also use a free listing tool to communicate important information such as your location, contact details, and working hours.

• You have not optimized your online content and channels for mobile users
  Globally, mobile browsing comprises more than half of web traffic. This means, more than half of your target consumer base uses mobile devices to access online content and channels. So, if you have not optimized these for mobile screens, the load times for your websites, online ads, and videos will be too long. As a result, your consumers will quit, leading to higher bounce rate for your campaign deliverables. This will set back your marketing campaign. What can you do : Optimize your website for mobile users. The design of all your channels, online ads, landing pages, and other deliverables should be adjusted to be easily viewed on mobile screens without any glitches.

• You don’t have any remarketing strategy
  Remarketing means marketing your business again to the leads who showed interest in your business in your initial marketing campaigns. You may just want to focus on acquiring new customers and remarketing can help you to achieve this goal by giving a gentle nudge to the leads towards conversion. What you can do : Devise an email marketing campaign to remind your leads about the products of your business that they had viewed earlier. You can send them promos and discounts to encourage a purchase. You can also re-engage them with ads through cookies and tracking pixels.